WWYD?: ORIGINAL BOARD GAME

Client: Personal (Funded by the University of Portsmouth)

Field: Road Safety

Brief: Road carnage is one of the leading killers of young people aged 15-29 globally and Kenya is no exception. How can we come up with a new and innovative way to not only understand and positively influence behaviour of road users, but also educate players on ways to stay safe on the roads?

Solution: In response to the brief, Keeke Art developed What Will You Do?: Nairobi, a board game where players journey around the board as they try to make their way to the finish first. The challenge however is that in this game, events do not always just happen to you. Instead, you are provided with an opportunity to make your own choices as you move along the board which will allow yourself as well as other players to see how far you are truly willing to go just to get 1st place.

WWYD?: ORIGINAL BOARD GAME

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