SCALING GRAPHIC RECORDING

Client: CGIAR

Field: Agriculture and Scaling

Brief: Generate a digital graphic recording that highlights key points shared during the CGIAR and GIZ Scaling event.

Solution: Despite not being too well-versed with the agricultural space, the conversations had during the Scaling event were deeply informative and interesting, which ended up being reflected in the colours used for the graphic recording. To split the information into different categories based on the different sessions that were held from plenaries to breakout rooms, we used different background colours to assist in the groupings. We wanted the graphic to not only draw in people’s attention but encourage them to engage with the material and thankfully, it did just that.